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  Published Paper Details:

  Paper Title

"A STUDY ON CUSTOMER RELASTIONSHIP MANAGEMENT OF COHERENDZ INDIA PRIVATELIMITED (VAAVE)"

  Authors

  Shreelakshmi A K,  Dr. Divya Bharathi

  Keywords

CRM, customer engagement, customer retention

  Abstract


The proposed new system contains many activities that try to automate the entire process by keeping database integration. This offers a sophisticated user interface for interacting with the offered applications. It offers the personnel rest areas as well. It creates a breakdown bill and gathers data from the service centre. It is simple to allocate the services to the service team. Clients and regular users receive all service details, and all users receive authentication. It also makes the feature of complaints and responses easier. A CRM is a group of individuals, procedures, programmes, and online tools that assist a business in efficiently and methodically managing its customer relationships. CRM seeks to maximise product and service sales while comprehending and anticipating the demands of both present and future customers in order to boost customer loyalty and retention. CRM refers to the management of customer relationships. It's a tactic to gain greater insight into the wants and desires of clients so that you can build closer bonds with them. After all, the foundation of any successful firm is a strong customer base. Although CRM has a lot of technological components, it would be incorrect to conceive of CRM solely in terms of technology. CRM is best understood as a process that assists in assembling a variety of data regarding customers, sales, marketing efficacy, responsiveness, and market trends.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2312323

  Paper ID - 247624

  Page Number(s) - c864-c877

  Pubished in - Volume 11 | Issue 12 | December 2023

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Shreelakshmi A K,  Dr. Divya Bharathi,   ""A STUDY ON CUSTOMER RELASTIONSHIP MANAGEMENT OF COHERENDZ INDIA PRIVATELIMITED (VAAVE)"", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 12, pp.c864-c877, December 2023, Available at :http://www.ijcrt.org/papers/IJCRT2312323.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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