Published Paper Details:

In today's digital age, the ethical implications surrounding individual privacy in the realm of social media have become a topic of significant concern. This study aims to conduct an in-depth analysis of the ethical dimensions associated with the use of social media platforms, with a specific focus on the city of Chennai, India. Furthermore, the study investigates the role of social media companies in safeguarding user privacy and their adherence to ethical standards in data handling.Through this research, it is anticipated that a comprehensive understanding of the ethical challenges and value of individual privacy in the context of social media in Chennai will be achieved. The findings of this study will contribute to the development of recommendations and strategies for individuals, social media platforms, and policymakers to better protect and respect the ethical dimension of individual privacy in the digital age.children.Empirical research is used for the study . The methodology used by the researcher is a convenience sampling method to collect the samples. The sources used are primary source such as questionnaires,surveys and secondary sources such as books and journals.The total sample size collected through questions is 202.The statistics tools used by the researcher are bar graph.