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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Paper Title
"A STUDY ON PERFORMANCE EVALUATION OF NETSURF PRODUCTS USING BCG MATRIX WITH REFERENCE TO BALLARI MARKET"
Authors
Md. Umer, Dr. Divya Bharathi
Keywords
BCG matrix, performance evaluation, Cash cow, stars, dogs, question mark.
Abstract
The Boston Consulting Group (BCG)- A growth share 22 matrix is used. Bruce Doolin Henderson (1915-1992) creates the matrix in 1970 for the BCG in Boston. Massachusetts, the USA. Henderson was the President and Chief Executive Officer (CEO) until 1980. He was also Chairman until 1985. Question Marks indicate the products in high growth markets, and with low market share. Stars shows that both, the growth markets and market share are in the highest position Cash Cows predicts that the products are in low growth markets, and market share is in high. Dogs displays that both growth and market share are in low position. In this regard in this study BCG matrix is applied on Netsurf products to understand its performance and evaluate the various products.
IJCRT's Publication Details
Unique Identification Number - IJCRT2312306
Paper ID - 247628
Page Number(s) - c689-c696
Pubished in - Volume 11 | Issue 12 | December 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Md. Umer, Dr. Divya Bharathi, ""A STUDY ON PERFORMANCE EVALUATION OF NETSURF PRODUCTS USING BCG MATRIX WITH REFERENCE TO BALLARI MARKET"", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 12, pp.c689-c696, December 2023, Available at :http://www.ijcrt.org/papers/IJCRT2312306.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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