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  Published Paper Details:

  Paper Title

A Case Study of Food Truck business: Reference to Ballari City of Karnataka State, India.

  Authors

  SAMPATH KUMAR,  RAVI KUMAR J S,  SUSHMA PREMKALAL

  Keywords

revenue, customer, cuisine, business opportunities, kitchens.

  Abstract


A dynamic shift in consumer preferences has been observed in the food industry in recent years, with a growing demand for dining experiences that are convenient, distinctive, and of high quality. The introduction of food trucks, which are mobile restaurants that serve fine dining on the streets, is one of the trendiest reactions to this change. This case study delves into the fascinating world of business opportunities and market potential of food truck business in a competitive market. Using purposive sampling, 30 respondents were interviewed. Thus, results were comprehensively showing there is scope for food truck business.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2312258

  Paper ID - 247649

  Page Number(s) - c226-c230

  Pubished in - Volume 11 | Issue 12 | December 2023

  DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.37110

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  SAMPATH KUMAR,  RAVI KUMAR J S,  SUSHMA PREMKALAL,   "A Case Study of Food Truck business: Reference to Ballari City of Karnataka State, India.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 12, pp.c226-c230, December 2023, Available at :http://www.ijcrt.org/papers/IJCRT2312258.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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