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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
Data Analytics for Contrasting the Brunt and Leverages of Covid-19 on the Entertainment and Media Industry
Authors
Nikhil Sehgal, Harshita Mehra, Sonakshi Vij, Deepali Virmani
Keywords
Entertainment, Media, Covid-19, Social-Media, Viewership, Unemployment, Print Media
Abstract
Covid-19 is considered to be one of the biggest threats to people's lives. A worldwide lockdown was imposed, and it affected many important sectors, one of them being the entertainment and media industries. People were stuck in their houses and had nothing to do but enjoy the 'new normal'. They switched to Ott platforms for entertainment and from digital to print media. They also switched from hard copies of books to e-books. Because of this flare-up of COVID-19, the entertainment and media industry saw some positive effects but many negative ones. The authors have tried to portray these statistics through the collection and representation of data, and also state reasons for the same.
IJCRT's Publication Details
Unique Identification Number - IJCRT2312174
Paper ID - 247394
Page Number(s) - b498-b505
Pubished in - Volume 11 | Issue 12 | December 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Nikhil Sehgal, Harshita Mehra, Sonakshi Vij, Deepali Virmani, "Data Analytics for Contrasting the Brunt and Leverages of Covid-19 on the Entertainment and Media Industry", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 12, pp.b498-b505, December 2023, Available at :http://www.ijcrt.org/papers/IJCRT2312174.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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