Published Paper Details:

India is the country of villages and the people in rural area depends on agriculture for their livelihood. In rural area educated youths are not getting the job opportunities according to their educational qualification.In prevailing situation, it is necessary for the educated rural youths to undertake the entrepreneurship in rural area as the career option to overcome from the problem of poverty and unemployment. Economic development has direct link with entrepreneurial development and government has been promoting various programmes and schemes to boost rural economy through entrepreneurship development and income generation at non-farm sector.Rural procurement and supply enterprise (RPSE) model is an option which help the educated youths to overcome from the problem of unemployment by engaging themselves in entrepreneurial activities in non-farm sector. There are many hindrances for the youths to undertake the entrepreneurship as a career option. The researcher has used the focus group discussion to understand the problems in implementation and working of RPSE model.The researcher found out the various problems faced during the implementation of the model like lack of self-esteem, innovation, personal control, etc. The researcher tried to give the possible solutions to the above said problems.