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  Published Paper Details:

  Paper Title

The Influence of Electronic Service Quality, Price, and Trust Towards Customer Satisfaction and Its Impact to Repurchase Intention on The Application of Grab

  Authors

  Brahma Satria Ananta

  Keywords

consumer behaviour, customer satisfaction, electronic service quality, online transportation services, price, repurchase intention, trust

  Abstract


Technological development is unavoidable over time. That phenomenon has created a new trend, which is online transportation services. Online transportation services provide road transports that track and exploit the development of technology-based online application. Indonesia has the highest market share in Southeast Asia with an estimated transaction value of 18 million dollars by 2025. Indonesia has many online transportation service companies. Gojek, Grab, Maxim, and InDriver are the companies with the most user in Indonesia. Gojek leads an online transportation market in Indonesia, followed by Grab in second rank, Maxim in the third rank, and InDriver in the fourth. Online transportation services companies retain their customer by making customers repurchase. Customer repurchase intention us affected by customer satisfaction while using online transportation services. Customer satisfaction is affected by e-service quality and customer's trust to the brand. Hence, this study aims to find out how much e-service quality and trust affect customer satisfaction, and how much customer satisfaction affects customer's repurchase intention. This study uses quantitative method with descriptive analysis way. Data collection will be done by using questionnaire as a tool which will be spreaded out through Google Forms. Respondence's population is a sum of Grab's user in Indonesia, with a purposive sampling technique. Datas that already collected will be processed using SMART-PLS software.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2312137

  Paper ID - 247343

  Page Number(s) - b190-b197

  Pubished in - Volume 11 | Issue 12 | December 2023

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Brahma Satria Ananta,   "The Influence of Electronic Service Quality, Price, and Trust Towards Customer Satisfaction and Its Impact to Repurchase Intention on The Application of Grab", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 12, pp.b190-b197, December 2023, Available at :http://www.ijcrt.org/papers/IJCRT2312137.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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