Published Paper Details:

Retail marketing is one of the largest industry in the world. Growing young working population is the main driver for retail stores. Consumer perception and satisfaction are key determinants of the success of retail marketing strategies. In today's competitive marketplace, understanding and meeting consumer expectations have become critical for retailers to gain a competitive edge. These abstract aims to provide an overview of the relationship between consumer perception and satisfaction in the context of retail marketing. The study focuses on examining the factors that influence consumers' perceptions of retail marketing initiatives and how these perceptions subsequently impact their satisfaction levels. It highlights the significance of creating positive consumer perceptions by employing effective marketing strategies, such as advertising, store layout, pricing, and customer service. Moreover, it emphasizes the role of consumer satisfaction in building long-term relationships, generating positive word-of-mouth, and fostering brand loyalty. The abstract further explores the various factors that shape consumers' perceptions, including product quality, brand reputation, perceived value, convenience, and social influence. It emphasizes the need for retailers to align their marketing efforts with consumer expectations, preferences, and evolving trends to maintain a positive perception and ensure customer satisfaction.