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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
Inadvertent Advertising: Impact Of Social Media On Street Food Vendors In India.
Authors
Neha Dasgupta
Keywords
Street food, vendors, social media, India.
Abstract
Street vending forms a significant part of the informal economy in India. Food vending, in particular, is popular because of daily food requirements and the cultural expressiveness of food, cooking, and consumption. Street food vendors operate from public spaces such as pavements and are those who run small-scale businesses with nominal capital investments. They have limited access to spread information among people about their work through advertisements and other promotional means. Food and travel-based content are becoming increasingly popular with the growth of social media. Documentation of street food and food vendors through content creators on social media leads to an inadvertent promotion and advertisement of these businesses. The impact of social media activities on street vending businesses forms the core subject of this paper.
IJCRT's Publication Details
Unique Identification Number - IJCRT2311616
Paper ID - 247070
Page Number(s) - f234-f237
Pubished in - Volume 11 | Issue 11 | November 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Neha Dasgupta, "Inadvertent Advertising: Impact Of Social Media On Street Food Vendors In India.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 11, pp.f234-f237, November 2023, Available at :http://www.ijcrt.org/papers/IJCRT2311616.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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