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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
Study on the effect of psychological pricing on consumer purchasing behaviour
Authors
Aastha Khodaria, Prof. Rahul Ram
Keywords
Purchasing decision, bundle pricing, word pricing, consumer satisfaction, pricing strategies.
Abstract
Psychological pricing is a prominent strategy employed by businesses to influence consumer behaviour through pricing tactics that appeal to the psychological and emotional aspects of purchasing decisions. The study is surveyed from 55 students using google form. This study aims to investigate the impact of and relation between psychological pricing on student perception, showing how students perceive prices and make purchasing decisions based on pricing strategies and to determine the effectiveness of each type.
IJCRT's Publication Details
Unique Identification Number - IJCRT2311579
Paper ID - 246975
Page Number(s) - e917-e928
Pubished in - Volume 11 | Issue 11 | November 2023
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Aastha Khodaria, Prof. Rahul Ram, "Study on the effect of psychological pricing on consumer purchasing behaviour", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 11, pp.e917-e928, November 2023, Available at :http://www.ijcrt.org/papers/IJCRT2311579.pdf
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Volume 12 | Issue 6
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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