Published Paper Details:

Digitalization has drastically changed the use of work & content we consume. With the rapid improvements in technology and increasing levels of Internet penetration across India, the way people consume media is changing. The emergence of Over-the-Top media services has started to change media space significantly. OTT Platforms give us the freedom to watch movies and TV series, at our own convenience. While majority of the population of the county use Television, we can see a major shift towards OTT Platforms like Netflix, Amazon Prime, Disney + Hotstar, Sony Liv, Voot, MX Player and Zee5. Some of these services may charge a premium cost when compared with Television, they offer various benefits which make them an attractive option for entertainment. To Conduct Survey, the Sample population has been Choose by convenience Sampling. Primary and secondary data both has been used; the primary data has been collected through structured questionnaire with responses of 100 respondents from Students, working professionals & business class people from various age group. Data has been tabulated & analyzed to understand the perception of individuals towards OTT Platforms. The study revealed the satisfaction level of customers & analyzed that OTT Platforms like - Amazon, Netflix, Hotstar, Voot & Sonyliv etc. are now a day's become most popular and addictive not only among youths but also in homemakers, working man, businessmen & kids. Content of these platforms vigorously appeal to the people, which also creates demand & growing popularity.