Published Paper Details:

India post is emerging as a banking institution by offering new pattern of financial products to the small investors. As it is the oldest institution in the country with wider geographical coverage, which will be helpful for attracting more number of people in to the formal financial system in the country especially from rural part of the country where a large part of the country's population is located by providing an opportunity & cultivating the habit of savings in a systematic way among poor & rural population. In this light the present study is undertaken to identify the awareness level, acceptance level and problems faced by the rural investors in availing the financial products of India post as banking institution. An exploratory research technique was adopted for the present study. The primary data was collected through a structured questionnaire from 100 samples selected through convenient sampling method and data so obtained is analyzed with the help of simple percentages, weighted average method and chi-square techniques will be used.