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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
The Employer Branding and its Relation with Retention & Attraction of Employees in the IT Sector.
Authors
Nedunuri K Kiranmai, Dr. B Padmaja
Keywords
Employer branding, Employee attraction, Employee Retention.
Abstract
The study investigates the relation of employer branding with employee attraction and retention in the IT sector, emphasizing various dimensions of employer branding. Employing a quantitative research approach and convenient sampling, data is gathered through a structured questionnaire. Pearson correlation is used to find the correlation. Findings underscore the critical role of dimensions such as work-life balance, positive work environment, values, culture, career growth, and competitive compensation in shaping employee retention and attraction. Notably, a healthy work-life balance exhibits the strongest positive correlation with retention. The study concludes that prioritizing these dimensions in employer branding can help IT organizations attract and retain top talent, fostering a loyal and committed workforce. This provides actionable insights for formulating effective employer branding strategies in the competitive IT industry.
IJCRT's Publication Details
Unique Identification Number - IJCRT2311448
Paper ID - 246661
Page Number(s) - d850-d859
Pubished in - Volume 11 | Issue 11 | November 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Nedunuri K Kiranmai, Dr. B Padmaja, "The Employer Branding and its Relation with Retention & Attraction of Employees in the IT Sector.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 11, pp.d850-d859, November 2023, Available at :http://www.ijcrt.org/papers/IJCRT2311448.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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