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  Published Paper Details:

  Paper Title

Customer Sentiments and Market Analysis

  Authors

  Aanand Suryawanshi,  Dr. R. C. Jaiswal

  Keywords

Consumer Psychology, Sentiment Analysis, Market Segmentation, Market Analysis.

  Abstract


In today's digital era, customer sentiment plays a crucial role in the success of businesses. It is no longer enough for companies to solely focus on their products or services; they also have to pay attention to the thoughts and opinions of their customers. This Shift in marketing focus has been largely driven by big data and increasing volume of brand related interactions on social media platforms. Traditional approaches to understanding customer sentiment, such as satisfaction surveys are no longer sufficient and hence businesses have begun to se tools like sentiment analysis to quickly and accurately analyze customer feedback.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2311346

  Paper ID - 246508

  Page Number(s) - c958-c967

  Pubished in - Volume 11 | Issue 11 | November 2023

  DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.36852

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Aanand Suryawanshi,  Dr. R. C. Jaiswal,   "Customer Sentiments and Market Analysis", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 11, pp.c958-c967, November 2023, Available at :http://www.ijcrt.org/papers/IJCRT2311346.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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