Published Paper Details:

Since the rise of Social Media usage in the recent years, people have become totally dependent on that platform. Word of mouth has for long been the holy grail of marketing but the word of mouth now is word of mouse, and as the needs and expectations of customers evolve marketing of events has no choice but to opt for modern methods of social media and digital marketing and hence decreasing methods of Traditional Marketing behind. The Social media presents itself as the prevailing promotional mechanism in the Event Management Industry and as the Event Management is a booming industry now, is conducting events online, people have opted this medium for shaping the reputation of event in a positive way for encouraging the mode of gaining profit in one or the other way and as it targets market & audience according to the demand of the event so it ends up with building customers, engaging customers, and raises the chances of getting the profits from the event. Social Media has impacted immensely on Event Management Organizations, sometimes more than any other organizations as it allows the companies to target specific demographics and provides a medium to display their professional work.