Published Paper Details:

In today's interconnected world, the ubiquity of information and technology has established the internet as a dominant platform for sharing ideas and accessing global knowledge effortlessly. Capitalizing on the widespread availability of internet services and the bustling lifestyles of Bangalore's residents, online shopping has emerged as a preferred and convenient mode of retail. Online shopping, the process of procuring goods and services over the internet leverages the vast expanse of the World Wide Web, allowing online retailers to cater to a diverse audience. Consumers can effortlessly browse and purchase a wide array of products from the comfort of their location. Over the years, online shopping has experienced substantial growth worldwide. This research endeavour aims to explore the motivations behind online shopping, evaluate the associated risks, delve into consumer attitudes, and assess their level of satisfaction. A comprehensive survey was conducted, featuring a self-constructed questionnaire administered to 70 respondents in Bangalore, employing a random sampling technique that encompasses various age groups, including students, professionals, business individuals, and homemakers, among others. The collected data was analysed and interpreted using statistical methods, tables, graphs, and charts. The study's findings underscore that the ease of internet access and the convenience of online shopping have led the people of Bangalore to increasingly embrace this digital retail trend. Nevertheless, challenges such as the inability to physically interact with products, phishing scams, and deceptive practices are noted as significant concerns among online shoppers. Overall, the level of satisfaction among online shoppers falls short of expectations. The study recommends that businesses explore innovative strategies to address these concerns, thereby gaining a competitive edge and delivering complete customer satisfaction, ultimately fostering customer retention.