Published Paper Details:

The development of agro-industry from planting to marketing to consumers has several sectoral improvements, including increasing added value, producing useful and quality products, and improving the human resources of coffee agro-industry actors with the aim of improving the regional economy and improving the welfare of its people. This study aims to analyze the characteristics of the coffee commodity in Bondowoso Regency, which will then determine the most appropriate and optimal strategy in developing the coffee agro-industry in Bondowoso Regency. This type of research is qualitative research. Data sources used were primary and secondary sources. The data collection technique used was purposive sampling. The analysis method used in this research is descriptive qualitative analysis and SWOT analysis (Strenght, Weakness, Oppurtunities, Threats). The results of the research on the characteristics of coffee commodities in Bondowoso Regency use 2 types of coffee, arabica and robusta which have the nickname Bondowoso Republic of Coffee (BRK) and the results of the SWOT analysis that have been formulated, it is found that the most appropriate and optimal strategy in the development of coffee agro-industry in Bondowoso Regency from post-harvest to marketed to consumers is the SO (Strength-Oppurtunities) Strategy where this strategy maximizes the company's strengths from the opportunities created by the surrounding environment. Then the strategy obtained is: Conducting socialization and education for coffee agro-industry players, increasing sales promotion of Bondowoso original coffee, innovating coffee products, optimizing the role of the government in promoting Bondowoso original coffee.