Published Paper Details:

In the 21st century, as new and electronic media expand, the relevance of traditional folk media in promoting health, education, tourism, and women's issues in rural areas of developing countries is a subject of inquiry. Despite the appeal of modern media, traditional folk media remains significant due to its strong connection with audiences based on religious, cultural, and linguistic affinities. These forms of art resonate with the population through shared beliefs, folklore, fables, and cultural requirements. They effectively convey information and education while fostering acceptance of scientific and developmental changes in rural communities, which can be resistant to change. India, with its rich heritage of folk media, still showcases these traditions during rural festivities, offering a platform for communicating informative and educational content. The paper underscores the immense potential of traditional folk media in development communication and calls for greater emphasis on their role in promoting health, education, tourism, and women's issues.