Published Paper Details:

To determine the development of sustainable fashion practices, the study analyses the roles and viewpoints of designers and customers. "Assessing the Progress of Sustainable Fashion Practices" responds to the issues brought up by Rina Singh, the creator of the brand Eka, who feels that the term "sustainability" has become overused in the fashion business. According to Singh, the majority of Indian fashion firms should adhere to sustainability as a basic philosophy rather than just as a marketing strategy. The study examines the idea of sustainability from both the standpoints of designers and consumers. In an effort to bridge the gap between modern and traditional Indian components, designers have been shown to embrace a design approach. By including classic styles that may be worn repeatedly, this method discourages mindless consumption and indicates an intentional effort to encourage sustainable practices. Additionally, consumers are essential to the development of sustainable fashion. The article stresses the significance of mindful consumption and exhorts readers to make careful, long-term clothing purchases. Consumers may substantially help the fashion sector adopt sustainable methods by adopting this mentality. The implementation and effects of sustainable fashion techniques are generally critically evaluated in this study, taking into account the views of both designers and consumers. The research highlights the need for ongoing efforts to close the gap between rhetoric and reality while also shedding light on sustainability's difficulties and successes.