Published Paper Details:

Today man realized the need to protect and preserve the environment for the sustenance of coming generations in this mother earth, at the meantime meeting the requirements of present generation. This problem can be practically solved by popularizing the consumption of green products, thus to popularize the concept of green consumerism. Green products are those products developed from locally available resources, which are less detrimental to the earth as well as to the health of man, less toxic, bio degradable with environmentally friendly packaging. They can be recycled, reused, thus reducing wastage and are sustainable. This study pertains to the motivating factors behind the demand for green products in Kerala. The tools used for the research includes descriptive statistics and factor analysis tested through spider diagram. The research instrument commonly used for the said analysis is a structured questionnaire with both closed ended questions and open-ended questions so that needed information can be collected effectively. Recently, a paradigm shift from voracious consumption to green consumption is being witnessed in Kerala. key words- environmentally friendly, Green Consumerism, Green Consumption, Green Products, Motivating factors,