Published Paper Details:

The study was to assess the customer satisfaction and perception towards traditional retail store and supermarket. The study was conducted in Kerala market. The researcher has taken out 300 samples randomly from the total population of customers of supermarket over retail store. The researcher intends to examine the customer perception and customer satisfaction towards supermarkets in Kerala.The target population for this research includes the potential customers of the supermarkets in kerala. Every walk -in customers were the main target group. Both primary and secondary data were used in this research. Primary data was the data samples collected from the questionnaires and survey. Secondary data includes data collected from literature review, works of notable scholars etc. majority of customers are educated, advertisement and branding for the supermarket could be increased which will aid in gaining more customers into purchasing from the store. The data collected was analyzed and found that most of the customers purchase more often as a bulk every month. Convenient parking space was a major concern to majority of respondents in the research study.Providing a food session in supermarkets would attract more customers into the store.Home delivery on accurate time was also a concern for the regular customers. Different strategies on introducing online services could also initiate to improve sales further to reach company target and to maximize customer perception and satisfaction.