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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A STUDY ON BUYER BEHAVIOUR AND BRAND PREFERANCE OF COSMETUC PRODUCTS AMONG THE GIRL STUDENTS IN COLLEGE.
Authors
Chittibabu C, Vidya S, Srusti I Patel, Yeshaas S R, Varun S
Keywords
Brand quality, purchase decision, post purchase behavior, buying behavior.
Abstract
This study has been undertaken to investigate the determinants of purchasing, a common phenomenon in the modern marketing world. A sample of 78 girls was selected on the basis of stratified random sampling methods as respondents. The result of the analysis showed that consumers have different preferences for cosmetics. The results of the marketing strategies and promotional methods try to change consumer decision-making through buying. The results and implications are useful for future research. The present paper aims to focus on the consumer preference for cosmetics among college girls in the district of Bangalore. The results of the analysis showed that consumers have different preferences for cosmetics.
IJCRT's Publication Details
Unique Identification Number - IJCRT2310460
Paper ID - 245321
Page Number(s) - e73-e83
Pubished in - Volume 11 | Issue 10 | October 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Chittibabu C, Vidya S, Srusti I Patel, Yeshaas S R, Varun S, "A STUDY ON BUYER BEHAVIOUR AND BRAND PREFERANCE OF COSMETUC PRODUCTS AMONG THE GIRL STUDENTS IN COLLEGE.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 10, pp.e73-e83, October 2023, Available at :http://www.ijcrt.org/papers/IJCRT2310460.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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