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  Published Paper Details:

  Paper Title

A Study on Customer Perception Regarding M-wallet in Ahmadabad

  Authors

  Dr Ranjana Dureja,  Dr Harleen Mahajan

  Keywords

E-payment, M-wallet, Digital wallet, Digital Payment

  Abstract


In today's world smart phone has become an important part of life. Number of smart phone users have increased dramatically as it has become more affordable. The development of digital payment in India is anticipated to be driven by digital service providers. Digital payment system has remarkable momentum particularly after demonetization in India. The government in India is taking various steps for effective utilization of digital payment platform to wipe out corruption & black money from the economy. Cashless economy in India is a mission propelled by Government of India driven by Prime Minister Shri. Narendra Modi .the nation left upon this move to a cashless economy when the administration made the progressive stride of demonetization of old money notes on Nov, 08, 2016. Players like Paytm, Phone pay, Google pay ( G-pay) , Amazon pay , UPI , BHIM ,etc have taken Charge towards the payment system. There are currently about 25 mobile wallet payment gateways in INDIA out of which few payment system gateways are licensed by RBI as payment bank. This study aims to test the conceptual model of consumers' intention and satisfaction towards mobile wallets. ANOVA and descriptive analysis are used to test the relationship among several dimensions such as age and satisfaction level towards m wallets and age and cybercrimes etc. The study explains the effectiveness of m wallets to understand the behavior. The result show significant association between consumers' perception, preference, usage and satisfaction. The data was collected with a questionnaire on variables perception, preference, usage, and Satisfaction. Findings of this study show a strong relation between customer's perception, preference and satisfaction of mobile wallet users. Result also shows the impact of customer's perception, satisfaction and preference on the usage rate of mobile wallets in India. We have collected responses from the various regions in Ahmedabad.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2310449

  Paper ID - 245371

  Page Number(s) - d959-d972

  Pubished in - Volume 11 | Issue 10 | October 2023

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr Ranjana Dureja,  Dr Harleen Mahajan,   "A Study on Customer Perception Regarding M-wallet in Ahmadabad", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 10, pp.d959-d972, October 2023, Available at :http://www.ijcrt.org/papers/IJCRT2310449.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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