Published Paper Details:

The mobile application era has opened a new pathway for today's marketing. The mobile application has made all traditional modes of business outdated and generated amazing opportunities for business. Mobile application is a combination of Marketing perception and technology and uses the internet as a medium for trading activities. At present, many people are getting connected to mobile services, and they are ready to utilize the technology. This may greatly impact on the operation of companies and organization. Companies have changed their traditional business strategies into online marketing to meet customer needs and taste anytime. The research paper aims to discuss the consumer's satisfaction and perception towards the online food ordering and delivery services. The survey was conducted for a purposeful analysis of the study on around 90 respondents. The research is focused on the analysis of data collected from all the users who are using online services. This research is used in convenience sampling method in terms of Sampling Methodology. The information collected comes mostly from the use of questionnaires as primary instrument. The purpose is to analyse the consumer expectation and satisfaction towards online food portals. Overall, this research aims to analyse various factors which influences the consumer in opting for online food portals.