Published Paper Details:

The rapid advancement of information technology has ushered in an era of digital transformation, leading to significant changes in various sectors, including banking. Electronic banking (e-banking) services have gained prominence as a convenient and efficient way to access financial services. This study focuses on investigating the awareness and perception of residents in Bengaluru, a dynamic metropolitan city in India, towards e-banking services. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews, to comprehensively explore the subject. The findings of this study have implications for financial institutions, policymakers, and service providers aiming to enhance their e-banking offerings and strategies. Understanding the awareness and perception levels of the urban populace towards e-banking services can facilitate targeted interventions to promote digital financial inclusion. Additionally, the study contributes to the growing body of knowledge regarding technology adoption and consumer behavior in the context of rapidly evolving digital services. In conclusion, this research sheds light on the awareness and perception of Bengaluru city residents towards e-banking services. By comprehensively exploring the factors that influence their views and preferences, this study provides valuable insights that can aid in the formulation of effective strategies to promote e-banking adoption and enhance customer experiences in the digital banking landscape.