Published Paper Details:

This empirical study investigates the intricate relationship between privacy concerns, data-sharing intentions, and gender differences among Instagram users. The research aims to measure the extent of privacy concerns users generally experience and how these concerns will influence the willingness of users to share data. A questionnaire was structured and administered to target Instagram active users with a sample size of 100 people, examining demographics, usage of the platform, content-sharing behavior, and privacy perceptions. The findings highlight significant privacy concerns, particularly with respect to data collection and sharing. Users' trust in Instagram's privacy measures, past experiences, and perceived benefits of data-sharing have come out as major factors. The regression analysis shows a positive impact of privacy concerns on data-sharing intentions, while gender differences have not exhibited any significant effect. This study gives valuable insights to digital professionals, policymakers, and marketers, stressing the critical role of privacy concerns in forming user behavior on Instagram in this digitally connected age.