Published Paper Details:

This article established the usefulness of social media on the tourism establishments and its level of products patronage. Research has been conducted gathering information from tourism department to define the perceptions of social media and tourism. Simple analysis was employed to evaluate the collected observations, and the findings indicate that Social media is a tool for tourism marketing, regardless of the quality of service at a particular tourism destination, the slightest positive comment or recommendation can have a significant effect on the business. Social media makes it possible for the establishment to have a briefer and direct communication with target groups through the website, e-mail short message, forum, etc. without committed much spending on the advertisement of tourism services. They present people with a countless array of internet platforms that increase and enhance the sharing of information. They make the transfer of text, photos, audio, video and electronic information in general easy. Social media platforms include Google, Facebook, Twitter, Youtube, blogging, Linkedin, Flickr, Whatsapp, Wechat, Badoo, Quantcast, etc. These communication modes have experienced a tremendous growth during the recent past years, and as they continue to grow, so is the importance of harnessing their contributions as marketing and management tools for businesses, especially the tourism industry, since the industry has long relied so much on the spread of information through the word of mouth, destination popularity and other forms of print media.