Published Paper Details:

Generative artificial intelligence (AI) is revolutionising the use of AI in innovation management and may significantly change the way how we work and innovate. This paper attempts to highlight how large language models (LLMs), such as generative pretrained transformer (GPT), can augment speedy early phases of innovation, in particular, exploration, ideation, and digital prototyping. The work on this paper is a fallout of work done on experimenting with LLMs, and we share the initial experiences and concrete examples of AI-assisted approaches. The paper highlights a plethora of use cases for generative AI. Moreover, the Authors argue that, generative AI may become a game changer in early prototyping in Marine domain as the delegation of tasks to an artificial agent can result in faster iterations and reduced costs. Our experiences also provide insights into how human innovation teams purposively and effectively interact with AIs and integrate them into their workflows.