Published Paper Details:

In mutual fund investing, understanding risk appetite is pivotal as it reflects an individual's preparedness to withstand fluctuations in asset values. Knowing investors' risk tolerance aids in selecting mutual funds aligning with their comfort levels and financial objectives. The study titled delves into the intricate landscape of investment behavior within the mutual fund domain, exploring determinants influencing investors' risk appetite. It utilizes mixed-method approaches, combining qualitative and quantitative methods, to comprehensively understand the elements impacting risk tolerance. The study emphasizes the role of financial literacy in shaping risk appetite. Informed investors are better equipped to evaluate risks and returns, influencing their risk tolerance. The research assesses how varying financial literacy levels impact willingness to take on risk. Demographics like age, income, and occupation also influence risk tolerance. By analyzing these factors, the study reveals how diverse profiles impact comfort levels with risk. Market conditions are examined as dynamic influences on risk appetite. Economic cycles, volatility, and global events sway perceptions of risk. The study investigates how these conditions affect risk appetite, uncovering the interplay between external factors and investor preferences. Risk perception is also explored; subjective evaluations shape investment choices. The research probes cognitive biases, emotional responses, and past experiences that influence risk perception.