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A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or service primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities. Consumer is the king in the kingdom of the market. To understand this behaviour is very necessary for the marketing man. The consumer is the focus of all the marketing activities. Knowledge of his activities and behaviour is one of the most important aspects of the market. The consumers buy the goods to satisfy a number of needs and drives. Human wants are unlimited and varying time to time; from place to place and man to man. Consumer satisfaction is defined as a measurement that determines how happy consumers are with a company's products, services, and capabilities. According to Philip Kotler, consumer satisfaction is defined as, "personal feeling of pleasure resulting from comparing a product's pursued performance in relation to his /her expectations". The consumers" relationship with food and other everyday goods has changed dramatically, not only in the way products are purchased, but also in the way they are consumed. With the changing lifestyles of the consumers, quick and easy to prepare food has become more of a necessity than a luxury. Hence, the processed and convenient packaged food products Industry has become one of the major sectors in India.