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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
Palette of Prejudice How Marketing Shapes Colourism and its Ripple Effects on Women in Indian Society
Authors
Priyanshi Nautiyal, Ishita Chakraborty
Keywords
Colourism, Women, Mental Health
Abstract
This study illuminates the intricate interplay between marketing, colourism, and the lives of women in Indian society. We delve into the profound impact of marketing strategies on the perpetuation of colourist norms and their far reaching consequences. Through comprehensive analysis conducted in a focused group comprising of 10 participants, we reveal how marketing perpetuates perceptions of dark skin and the detrimental impact on self perception, mental health, societal integration, and cultural identity. As we navigate this issue, our findings underscore the urgency of challenging these biases collectively and individually, fostering a society that celebrates diversity and inclusivity.
IJCRT's Publication Details
Unique Identification Number - IJCRT2309387
Paper ID - 244152
Page Number(s) - d283-d288
Pubished in - Volume 11 | Issue 9 | September 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Priyanshi Nautiyal, Ishita Chakraborty, "Palette of Prejudice How Marketing Shapes Colourism and its Ripple Effects on Women in Indian Society", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 9, pp.d283-d288, September 2023, Available at :http://www.ijcrt.org/papers/IJCRT2309387.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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