Published Paper Details:

With India's rebranding as a tourist destination, the importance of food in luring visitors is gaining traction. This is due to the mutually beneficial link that exists between cuisine and tourism. The cuisine of a tourist site has a significant impact on the overall quality of the tourism experience. For many years, countries like India, which is recognised for its unique cuisine, have used their cuisine as a successful advertising and positioning tool. The purpose of this article is to look into the impact of culinary tourism in India. Tourists are willing to pay a premium price for high-quality cuisine since they are willing to travel vast distances. Local companies, agricultural products, and traditional businesses should all benefit from culinary services. It contributes to a region's economic development. Every tourist destination has its own culture and history. Tourists recall the flavour of a food they haven't tasted in a long time, which adds to their enjoyment of the trip.