Published Paper Details:

ABSTRACT: The emotional implications of colour perception is a complex and fascinating topic that has been studied by psychologists and marketers for many years. There is a general consensus that certain colours are associated with certain emotions, but the specific associations can vary depending on cultural factors, personal experiences, and individual preferences. In general, warm colours such as red, orange, and yellow are associated with positive emotions such as excitement, passion, and happiness. Cool colours such as blue, green, and purple are associated with more negative emotions such as sadness, indifference, and calmness. However, there are also some exceptions to these general rules. For example, the colour black is often associated with sadness or mourning, but it can also be seen as a colour of power or sophistication. The emotional out turn of colour perception can be influenced by a number of factors, including the context in which the colour is used, the intensity of the colour, and the individual's personal associations with the colour. For example, a bright red dress may be seen as sexy or attractive in one context, but it could be seen as threatening or aggressive in another context. The emotional effects of colour perception can also be used to influence consumer behavior. For example, fast food restaurants often use bright colours such as red and yellow to create a sense of excitement and urgency. Luxury brands, on the other hand, often use more muted colours such as black, white, and silver to create a sense of sophistication and exclusivity. The emotional implications of colour perception is a powerful tool that can be used to influence our thoughts, feelings, and behavior. By understanding the basic associations between colours and emotions, we can use colour to create more effective marketing campaigns, design more appealing products, and even improve our own moods and productivity.