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  Published Paper Details:

  Paper Title

A Study On Customer Preference In Post Office Savings Schemes With Special Reference To Coimbatore City

  Authors

  Dr.S.Gandhimathi,  Ms.M.Keerthana

  Keywords

Post office saving schemes, investors

  Abstract


The post office savings schemes have been a popular investment options for many investors in India. This study aims to investigate the satisfaction level of investors toward these schemes. A survey was conducted with a sample of 151 respondents who had invested in post office savings schemes. The study found that investors had a positive perception of these schemes as they provided perception of these schemes as they provided a safe and secure investment option with guaranteed returns. The study also found that investors were satisfied with the interest rates offered by these schemes and perceived them to be better than other investment options available in the market. However, the study also found that investors were not aware of the various schemes offered by the post office and the benefits they offered. The study recommends that the post office should increase its awareness programs to educate investors about the various schemes and their benefits. This will help investors make informed investment decisions and also increase the popularity of post office savings schemes as a viable investment option.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2308729

  Paper ID - 243446

  Page Number(s) - g626-g635

  Pubished in - Volume 11 | Issue 8 | August 2023

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr.S.Gandhimathi,  Ms.M.Keerthana,   "A Study On Customer Preference In Post Office Savings Schemes With Special Reference To Coimbatore City", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 8, pp.g626-g635, August 2023, Available at :http://www.ijcrt.org/papers/IJCRT2308729.pdf

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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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