Published Paper Details:

The depiction of any group in the media can have a positive or negative impact on that group. It is important to study the content of the media because the creator of media messages can stereotype a particular group of people such as minorities, age groups, race, gender, etc. The audience is influenced by the content of media, and they may form a particular view of a particular group. In India, cinema is a medium that has a huge audience. The content of films can sensitize people to treat senior citizens well, or it can create a negative view of them. This study was conducted to understand, how older characters (60+) are depicted in Hindi commercial cinema. It is a visual study; the researcher has used semiotic analysis to study the depiction of old characters. The character traits, objects, and the setting were observed. It was found that the depictions of older characters in the selected films were similar but due to the narrative, each one had some distinct characteristics of their own. The socioeconomic status of the characters also impacted their depiction.