Published Paper Details:

Teenagers of today are the first generation who cannot recall a time before Facebook, Twitter, and text messaging and if you are hungry, just say the word and Alexa will oblige by placing an order at the nearest outlet of the restaurant of your choice. If you want to buy the new Wagon R, you can hear about the car's specs straight from the CEO's mouth by watching the car's launch streaming live on YouTube while scrolling through multiple publisher platforms. If you want to go shopping, get a chatbot to become your personal salesperson or assistant. Digital platforms have very cleverly integrated marketing into the everyday routine of consumers. But with more than a thousand brands vying for the consumer's attention every second, the need for marketer who has to stand out on these platforms. Therefore, we set out to explore the novel digital formats that are making waves and the innovations 2019 is all set to witness, going beyond content marketing, videos and influencer marketing that got brands much needed attention in 2018.The remarkable expansion of the worldwide network and the widespread use of the Internet have undoubtedly helped marketers and business owners achieve both high advertising revenue and inexpensive advertising costs. Today, advertisers put out a lot of advertisements, which had negative effects on youngsters. This study examines contemporary Internet advertisements and the negative effects they have on youth who use the Internet. Examining the online factors that affect Internet-using teenagers' perceptions and attitudes about advertising is the goal of this study. The online survey involved 100 young people from Vijayawada city who were avid Internet users and were enrolled in different colleges. The statistics show a tremendous increase in online advertising over the last 2 to 3 years. A majority of respondents find online advertisements distracting/intrusive, demonstrating that almost all privacy concerns on the Internet and social media are unfounded.