Published Paper Details:

Social networking sites such as Facebook, Whatsapp, Youtube and Twitter are amongst the most popular destinations on the web. Anecdotal evidence of positive outcomes from these technologies -- such as educational and business activities organized via Facebook or jobs found through LinkedIn -- is well-known, but now a growing corpus of research on social networks sites supports this view too. Social networking sites, such as Facebook, Twitter and Whatsapp are examples of communication tools available online. With proliferation of social networking online come impact on society; a difference in what people do and how they do it. Changes in society are simultaneously useful and negative and this is the case with the impact of online social networking. This paper aims to look at the positive effect that interaction through social networking sites has on today's society in relation to the modern media concept of greater interaction.