Published Paper Details:

The purpose of this study is to create an impression of the online shopping choice process by comparing offline and online decision-making and identifying the elements that encourage people to choose between online and offline buying. Consumers purchase when and where they choose when they are at ease with the products and purchasing options. According to the report, females purchase online more than males. Online purchasing has expanded dramatically in the last two years as people have become more conscious of technology. People aged 35 and higher are less likely to perform internet purchasing since they are less familiar with the technology. However, the respondent stated that they would prefer to buy through online shopping if the product price was lower than the market. They mentioned that going for e-shopping is quite relaxing. Both internet and traditional shopping have benefits and drawbacks. Online shopping eliminates the need to travel great distances, provides more variety, is available 24 hours a day, offers large discounts, and extends the facility of user feedback. Traditional buying, on the other hand, allows people to personally scrutinize things that online shopping does not. Consumers may use both online and conventional modes of purchasing depending on their choices at the time, resulting in fundamentally different behaviour between the two modes of shopping. This article seeks to provide some light on the distinctions that emerge between online and offline shopping behaviour.