Published Paper Details:

Media is acting as a bridge between the state and public. It plays a role of informer, motivator or leader for healthy democracy at all levels. Ethics are the inner superintendent decent moralities, ideals and opinions that people use to analyses or interpret a situation and then decide what is the right way to behave. It is free to discharge their duties in the society but media needs to follow ethics in collecting and disseminating the news by ensuring objectivity and fairness in reporting of information to society. Media Ethics is concerned with how a moral media person should behave. The media ethics are values like trustworthiness, respect, responsibility, fairness, truth and self-restraint to be practiced by the media people voluntarily, to preserve and promote the trust of the people and to maintain their own credibility and not betray the faith and confidence of the people. This study is descriptive in nature. The paper focuses on study of Media Ethics and its Importance. The secondary data is collected for this study from books, journals, websites, research papers. Media ethics are important for proper broadcasting, avoiding misrepresentation of information, to avoid conflict of interest. It is important to promote universal values, truthfulness, accountability and rule of law of equality. Maturity in ethics progresses by identifying values, topics and judging several advices and enduring the other viewpoints on them (Alia 2004)" A person does not one day just become ethical'. Individual grow ethically just as they grow physically and intellectually (Merrill 2011 p.30). A further study is needed and a proper rules and legislations should be framed for media ethics at universal level to protect the interest of individual and society.