Published Paper Details:

This research paper examines the pivotal role of social media platforms in fostering the growth and success of start-up enterprises in the dynamic business landscape of India. With the rapid proliferation of digital technologies and changing consumer behavior, social media has emerged as a potent tool for start-ups to establish their presence, engage customers, and achieve market penetration. Through a comprehensive analysis of quantitative data, this study investigates the multifaceted impact of social media on various dimensions of start-up success, including brand visibility, customer engagement, market expansion, networking, innovation, and performance metrics. The research also addresses potential challenges and risks associated with social media utilization and proposes strategies for mitigating these risks. By focusing on the Indian context, the study provides valuable insights into the unique opportunities and challenges that Indian start-up face while harnessing the power of social media. The findings of this research contribute to a nuanced understanding of the strategic integration of social media into the business strategies of Indian start-ups, offering actionable recommendations for entrepreneurs, marketers, and policymakers.