Published Paper Details:

Advertising is a part of modern digital world. Nowadays advertising has supreme importance for businesses to remain in today's competitive environment. Advertising is a non personal communication process by which producer's send information to prospective buyers about their products and services. Nowadays the businesses has quickly adopted advertising as a new technique to reach prospective customers. Nowadays advertising is the most powerful weapon in the hands of marketer's . They can meet competition very easily with the help of advertising. Producer's can enhance their market share by giving an effective advertising in suitable media. Advertising helps producer's to create brand image and brand preference in the market. Advertising has become backbone of today's business industry. The present study focus to know about the impact of advertising on consumer's buying decisions. Quantitative research method is used to generalize the results. An online questionnaire was developed to get the primary data from the people of panipat district of Haryana and in total , 100 entries was observed. The study shows that advertising Influence the choice of people while making buying decisions. Advertising attracts people to buy a new product. Mostly people prefer to buy frequently advertised products in comparison of non advertised products. Study shows that repetition of an advertisement attracts the attention of prospective buyers towards the product. In short, we can say that advertising has an significant impact on consumer's buying decisions.