Published Paper Details:

The most recent manifestation of sustainable business methods is "going green." As the world is moving towards extreme uncertainty, there is an urgent need to mitigate and cope with the environmental crisis. Organisations particularly small firms, face compelling difficulties when they choose whether to incorporate green strategies, policies, and technologies. While academia has recently shown an increasing interest in this area, but are business practitioners implementing at the ground has always been a pertinent question. The small service firms' contribution to the economy is significant and also its responsibility towards environmental efforts is crucial. In this paper, we perform a thorough analysis of the literature on green practices to understand the varied determinants and also the motivation factors behind the implementation of green practices. Our goal is to find prominent gaps in the existing body of research so that future research can be undertaken.