Published Paper Details:

In the dynamic landscape of fashion advertising on social media, the fusion of emotion and visual storytelling has emerged as a potent strategy for brands seeking to forge meaningful connections with their audiences. This research digs at the complex interplay between emotional appeals and fashion advertising, particularly on social media platforms. The essay reveals how emotions have a major influence on consumer behavior, engagement, and brand loyalty by delving into the scientific roots of emotional triggers. Using a variety of real-world examples, the article demonstrates how fashion firms purposefully use emotional appeals such as aspiration, nostalgia, authenticity, and empowerment to build powerful tales that go beyond product advertising. The paper emphasizes the role of emotions in generating user interactions, from likes and shares to the building of dedicated brand communities, through a comprehensive review of engagement metrics and case studies. Furthermore, the essay provides practical advice for fashion companies looking to strike a balance between honest emotional storytelling and smart marketing. As the digital landscape evolves, this investigation of emotional appeals in fashion advertising on social media shines light on a critical channel for businesses to not only captivate their audiences but also establish durable connections that reverberate in consumers' hearts and minds.