Published Paper Details:

This comprehensive study examines the transformative journey of the poultry broiler farming industry in the 21st century, tracing its evolution from small-scale operations to vertically integrated conglomerates fueled by advanced technologies.and aims to understand the perspectives of 120 respondents. Convenience sampling is employed, and the data collection period spans from January to April 2023. Data is gathered primarily through questionnaires, with both primary and secondary sources used. Statistical tools such as Simple Percentage Analysis, Weighted Average, and Rank Analysis are employed for data analysis.Urban-rural consumption disparities are explored, highlighting the potential for equitable access to protein-rich food sources and socioeconomic advancement. While acknowledging study limitations, this research contributes insights into the dynamic landscape of poultry broiler farming and its implications for sustainable growth and nourishment.