Published Paper Details:

In India, food vending concern to unorganized sector of food processing. Street vended food forms a major component of the informal food distribution sector. They offer a most affordable and accessible cooked food which is very popular across all age groups of the society. The incidence of poor hygiene and sanitation conditions can contaminate food, due to this serious health consequences may arise. The present study explores the attitude and practice among the street food consumer on the basis of consumer's perceived risk with special reference to Jhansi City. The number of respondent was 200 consumers. The data were collected using survey questionnaires. The methodologies used were descriptive statistics, factor analysis and Chi Square Test. The result shows that there is no significant association of preference of street food on the basis of Gender. The result shows two new risk factors were successfully constructed using factor analysis that affects the preference of consumers towards street food.