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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
A Study On Consumer Predilection Towards Mc Donald's In Coimbatore City
Authors
Ms. J. ANITHA MERLIN, Dr. S. GANDHIMATHI
Keywords
Customer perceptions, McDonald's, Fast food, Customer satisfaction and Purchasing habits
Abstract
This research aims to assist McDonald's and other fast-food businesses in improving their
strategies, enhancing customer satisfaction, and driving business growth. The research methodology includes a descriptive design, data collection through questionnaires from 150 respondents, and analysis using tools like percentage analysis, rank analysis, chi-square analysis, and correlation analysis. The survey was conducted with in the coimbatore city. The findings reveal important recommendations for McDonald's, such as introducing healthier options, enhancing convenience and customisation, partnering with local suppliers, and leveraging technology to improve the overall customer experience. Overall, this study emphasises the significance of customer satisfaction and preference in the success of McDonald's and highlights the importance of adapting to evolving customer preferences and expectations.
IJCRT's Publication Details
Unique Identification Number - IJCRT2307730
Paper ID - 241326
Page Number(s) - g192-g197
Pubished in - Volume 11 | Issue 7 | July 2023
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ms. J. ANITHA MERLIN, Dr. S. GANDHIMATHI, "A Study On Consumer Predilection Towards Mc Donald's In Coimbatore City", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 7, pp.g192-g197, July 2023, Available at :http://www.ijcrt.org/papers/IJCRT2307730.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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