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  Published Paper Details:

  Paper Title

In an optimized budget how an organization can get most effective penetrating and maximum ROI provider channel of digital marketing.

  Authors

  Ajay Goyal

  Keywords

Budget allocation; Budget optimization; Channel performance; Competitor actions; Data analysis; Digital marketing channels; Digital marketing; Effectiveness; Penetration; Profitability; Provider channel; Return on Investment; ROI trends; Segmentation; Target audience;

  Abstract


In the present era, digital marketing holds great importance in marketing plans. But due to the abundance of digital channels, marketers often face challenges in budget allocation to achieve maximum penetration and return on investment (ROI). This research paper focuses on exploring and analyzing budget optimization strategies for the provider channel of digital marketing to enhance market penetration and improve ROI. Our research methodology involves using both qualitative and quantitative research methods such as conducting interviews, surveys, and analyzing data. By taking this approach, a comprehensive comprehension of the topic is achieved. The suggestions and outcomes presented in this research paper provide marketers with valuable perspectives on how to improve their budget allocation and enhance their digital marketing performance.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2307627

  Paper ID - 241572

  Page Number(s) - f367-f377

  Pubished in - Volume 11 | Issue 7 | July 2023

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Ajay Goyal,   "In an optimized budget how an organization can get most effective penetrating and maximum ROI provider channel of digital marketing.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 7, pp.f367-f377, July 2023, Available at :http://www.ijcrt.org/papers/IJCRT2307627.pdf

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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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