Published Paper Details:

With the rapid growth of the start-up ecosystem in India, mentoring has gained prominence as a crucial support mechanism for budding entrepreneurs. Mentoring has been shown to be beneficial for entrepreneurs in a number of ways, including helping them to develop their business skills, improve their decision-making, and reduce stress. The paper investigates various sources of mentoring support and examines its impact on the success of start-up ventures through success stories of entrepreneurs through a comprehensive review of relevant literature, this study aims to provide insights into the sources of mentoring support and its implications by examining the success stories of Flipkart and Zomato. Mentoring support were more pronounced for entrepreneurs who were starting their businesses in sectors that were new to them. It can be particularly helpful for entrepreneurs who are entering new industries or markets.it is valuable resource for entrepreneurs in India. Mentoring can help entrepreneurs to develop their business skills, improve their decision-making, and reduce stress. This can lead to increased start-up success, both in terms of the business performance of the start-up and the personal development of the entrepreneur.