Published Paper Details:

The two-wheeler market in India has expanded significantly, and it now plays a crucial role in the nation's transportation infrastructure. The objective of this study is to examine the numerous economic, social, technological, and regulatory aspects that have an impact on the two-wheeler market in India. For legislators, business leaders, and consumers to make knowledgeable choices and develop successful strategies, an understanding of these factors is essential. This study highlights important elements that influence the expansion and development of the two-wheeler sector through a thorough evaluation of the available literature and statistical analysis of pertinent data. Consumer purchasing power and the demand for two-wheelers are significantly influenced by economic factors like income levels, inflation, and interest rates. Social variables affect consumer choices and movement patterns, such as shifting lifestyles, urbanization, and population demography. Innovation in products and customer preferences are influenced by technological elements such improvements in engine technology, safety features, and fuel efficiency. The regulatory framework and commercial dynamics of the business are also shaped by government initiatives, taxation policies, and emission standards. This study offers helpful insights into the potential and problems encountered by the two-wheeler sector in India by analysing the elements and their interactions. The results of this study may be used as a foundation for industry stakeholders to create successful plans for long-term expansion, increased competitiveness, and meeting changing customer wants.