Published Paper Details:

This research study focuses on analysing the perceptions of investors towards online share trading through selected apps in Coimbatore City, India. The objectives of the study include identifying motivating factors, assessing overall satisfaction and trust levels, and tracing major technical and other problems faced by investors while trading shares. The study employs a descriptive research methodology using surveys, fact-finding inquiries, and other types of inquiries to describe the current situation. The study aims to collect primary data through a non-probability convenient sampling method of 110 sample respondents in Coimbatore district of Tamil Nadu. The findings suggest the need for further research to explore the reasons behind the preference for long-term investment over short-term investment, the factors that motivate respondents to prioritize reliability and safety and security of documents, and the effectiveness of online reviews in assessing the reliability of online share trading apps. Additionally, the study recommends investigating ways to improve SMS alert facilities and to overcome technical problems faced by investors. Overall, this study provides valuable insights into the perceptions of investors towards online share trading through selected apps in Coimbatore City, which can be used to inform and improve the online trading experience for investors.